“I hear - I forget, I see - I remember, I experience – I understand.”
Xunzi, a Confucian Scholar
Who We Are
The CI Learning Lab is a Proactive Worldwide (PWW) service. PWW is a market-leading Competitive Intelligence consultancy that has been at the forefront of CI since 1995. We have a doctorate-level team of researchers and seasoned analysts who are among the most respected professionals working in the competitive intelligence field today.
The courses provided by the CI Learning Lab are a distillation of our experience and expertise in this field, so you can be confident that the knowledge you are gaining as part of these courses is from the very cutting edge of the CI industry.
Our Mission
Our mission with the CI Learning Lab is to:
- Increase your knowledge and execution of smart and flexible CI programs.
- Expand your understanding of how to provide high-impact intelligence.
- Sharpen your CI skills, coordination and cooperation within your business.
We seek to inspire excellence by promoting and fostering practical skills that improve individual efficiencies and effectiveness for those seeking to enhance their CI/MI knowledge, and to increase their value and on-the-job impact and productivity, thus better supporting their company’s growth initiatives.
What is the CI Learning Lab?
Confucius once said there are three methods to gaining wisdom:
- The first is through reflection – which is the most noble method
- The second is through imitation, which is the easiest method
- Finally, the third is through experience, which is the most engaging and exciting…
“I hear – I forget, I see – I remember, I experience – I understand.”
With this in mind, we have created a new way of learning CI. Using the concept of “complexes” (structured groups of core training courses) that can be used – depending on your knowledge, experience and need – as interchangeable building blocks to enhance your CI performance over time.
We call his innovative learning program “structured intensity,” with the idea of continually challenging your thought process while providing flexibility to drive your growth. The more scenarios, variety, and real life we can put into your training, the better and faster your ability to handle change and development of your CI capability.
Who Is the CI Learning Lab For?
The short answer: Everyone. We have built this site to advance the knowledge of anyone who wishes to improve their CI capabilities. The CI Learning Lab is for you whether you have been in the industry for years or are completely new to the concept of Competitive Intelligence.
We designed courses to guide you through the creation of a world-class CI function from the ground up, so even those beginning their CI journey can hit the ground running.
Courses are as in-depth as possible, ensuring that even the most experienced CI veterans can find something new to implement in their work.
Why Register For a Course?
Due to the wide-reaching effects of Competitive Intelligence, the benefits of undertaking CI training are difficult to capture in their entirety. Here’s what you can expect at a minimum:
- Build and sharpen your CI/MI knowledge base
- Increase productivity
- Gain unique perspectives on various key topics
- Improve efficiencies and effectiveness within your work
- Raise your chances of promotion due to upskilling
- Prepare yourself for future greater responsibilities
- Enhance the impact and quality of your deliverables
- Accelerate your learning curve
- Create organizational stability
- Boost confidence, competence, and morale
